Visual Design
Ensure our audiences recognize our brand by using consistent logos, graphics, color schemes and fonts.
Note that SIA has discontinued the use of the SI emblem across its materials. The SIA Board of Directors advised that all clubs stop using the SI emblem by the end of 2019, except for specific SI projects or fundraising. In such instances, both the approved SI emblem and SIA “S” logo should appear, with the SIA logo taking precedence.
Brand Visual Guide
Download logos and fonts. Learn how to build a strong visual identity and the correct way to incorporate the logo into publicity materials.
Messaging
Share compelling and powerful stories that engage supporters, attract new members and grow funds to achieve our next Big Goal.
Applying SIA’s editorial style guarantees a consistent tone of voice in our materials and communications.
These messages are intended for internal use to help you understand and speak confidently about the direction our organization is heading.
We are always eager to hear stories that showcase the great work our clubs are doing and how our mission has touched lives.
Promoting Your Club
An informational bi-fold pamphlet that can be customized with the individual/club’s contact information and printed.
Promoting the Dream Programs
Increase awareness of our brand-unifying Dream Programs and the impact they have on women and girls.
Live Your Dream: Education and Training Awards for Women
Dream It, Be It: Career Support for Girls
Dream It, Be It Impact Infographic
Media Consent Form
A Note on Consent
Even if an award recipient signs this consent form, clubs should still consult with her before releasing sensitive information to the media or public.
How-To Guides
Tips and tools to boost your club’s publicity efforts through various communications vehicles.
Club Publicity Chair Guidelines
Club publicity chair role description, responsibilities, calendar of events and important dates.
A guide to creating an engaging website that fosters the Soroptimist® brand, promotes the mission and markets your club.
Social Media
Social media policy, creating awareness through social media, engaging members through social media and more!
Images match the required size specifications for various social media platforms.
Customize and distribute throughout your community.
Promoting Your Club on Social Media
Increase awareness about how your club is adapting and working differently to help women and girls in your community.
Engaging Members Through Social Media
Share member news and updates, spotlight members with videos, and get personal with your followers by offering fun activities!